The brand in particular is well-known throughout Thailand, especially for their whitening series. Smooth E Babyface gel is a gentle cleanser for extra sensitive and acne-prone skin. It's hypoallergenic formula claims to reduce acne and fine lines, leaving the skin baby soft.
More notably, it's a formulation that is bubble-free, meaning it doesn't produce as much suds as your conventional foam cleanser. Hopefully, this means it's low in SLS, but I couldn't find a proper ingredients list on this thing.
Smooth E Babyface Gel is available exclusively in Guardian at $16.90.
The ingredients list (a departure from your usual list of chemicals) include NIS, OMC, Hypoallergenic Formula and Natural Vitamin E. Although descriptive, I still have no particular idea what NIS and OMC are. Putting aside my initial apprehension, I decided to give it a try anyway.
The gel is a viscous colorless liquid that smelled faintly of baby powder. It doesn't foam much at all, much as I tried.
Most of the suds disappear almost immediately after they form, as above. Lathering aside, it actually cleanses quite efficiently. It left my face feeling clean and tight, but not overly dry. It doesn't irritate my face either, and my face was slower in becoming oily afterwards (though not by much). Sustained usage seemed to leave my face drier than before though, as opposed to my regular facial wash.
It's certainly more gentle than some of the cleansers I've tried (Scrubs and oil-rich facial cleansers are for me a huge no-no), but at $16.90 and with no ingredients list, I'm not so sure if it's worth the investment. If you have sensitive and acne-prone skin which has thus far not responded well to other facial washes, perhaps you could give this a try.
Effectiveness: ★ ★ ★ ☆ ☆ (doesn't irritate skin, but i'd say there's not much improvement on skin condition either)
Texture: ★ ★ ★ ☆ ☆ (doesn't foam much if any at all, kinda different to get used to.)
Cleansing-ness: ★ ★ ★ ☆ ☆ (cleanses effectively, but may be a little drying on drier skin.)
Scent: ★ ★ ★ ☆ ☆ (smells like baby powder. kinda weird but not off-putting)
Overall: ★ ★ ★ ☆ ☆ (overall i'm pretty ambivalent about this product. it's not a bad product per se but not an amazing one. average, i'd say.)
Disclaimer: Product was given courtesy of Confirm Trading, and does not affect the validity of the review in any way.